HotelTrack helps hotels track every marketing touchpoint, measure true ROI, and increase direct bookings with confidence.
Marketing budget is spread across ads, social, and influencers — with no clear view of which spend actually returned a booking.
A guest discovers you on Instagram, clicks an ad, then books days later. Each step lives in a different tool and the path is never joined up.
Bookings land on the hotel website with no origin, so revenue can never be traced back to the campaign that earned it.
Attribute confirmed booking revenue back to the exact channel, campaign, and piece of content that drove it.
Follow each visitor step by step — from the first content touch to the booking they complete on your site.
See where prospective guests fall out of the booking flow so you can fix the leaks that cost reservations.
Quantify the commission kept every time a direct booking replaces one that would have come through an OTA.
Tie Meta ad spend to real bookings for true return on ad spend — not platform-reported conversions.
Compare first-touch, last-touch, and multi-touch models to credit every channel for its true role in the booking.
Add one small tracking script to the hotel's website. It captures which content sent each visitor and when a booking happens.
Securely link Meta Ads, Instagram, and Google Analytics. Access tokens are encrypted — never exposed to the browser.
Watch content → visit → booking → revenue come together in one dashboard, per hotel, with ad ROI and OTA savings.
Online travel agencies typically charge Indian hotels 15–25% commission on every reservation. When your own marketing wins the booking on your website instead, that commission stays with the hotel — and HotelTrack shows you exactly how much each direct booking saved.
Commission range is a published industry benchmark, not a hotel-specific figure. Your dashboard reports real savings from your own bookings.
Typical OTA commission avoided per direct booking
Walk through HotelTrack with your own hotel's setup. We'll show you content-to-revenue attribution, channel ROAS, and OTA commission saved — live.
Prefer email? Reach us at yashwanth@socialhippi.com